About the Course

Course Summary

Understanding the psychological drivers that lead a patient to seek aesthetic treatments is a vital element in providing that patient with the correct medical advice and intervention.

The aim of aesthetic medicine can be described as improved physical appearance in the pursuit of psychological benefit. Patients seeking aesthetic treatments may be less physically vulnerable but are very often more psychologically vulnerable, and a thorough assessment of motivation and expectation is an essential part of the consultation and consent process. Patient satisfaction in aesthetic medicine is highly subjective and based on psychological benefit following treatment.

Wigmore Medical has partnered with Dr Louay Azoo to offer training on this very important and often overlooked subject within medical aesthetics. This 2-hour online course is designed to provide practitioners with the know-how and confidence to understand their patient’s motivations and deliver safe and effective treatments.

Split into three sections, this CPD certified course will cover the Psychology of Aesthetic Patients, Dysmorphia in Aesthetics and Psychiatric Disorders in Aesthetics.  

Part 1 – Psychology of Aesthetic Patients

The first section of this training will discuss the psychology of patient motivation, expectation and satisfaction with the aim of improving aesthetic clinicians’ understanding of these aspects of the treatment process. A good psychological formulation will strengthen the professional-patient relationship, reduce dissatisfaction and lead to a better prognosis. It is a skill required of all aesthetic professionals that will lead to improved treatment outcomes and increased patient retention.

Part 2 – Dysmorphia in Aesthetics

This section will be focusing on Dysmorphic Disorder (BDD), or dysmorphophobia, and the associated considerations for the aesthetic clinician. BDD is the persistent preoccupation with a slight or imagined defect in appearance that leads to significant distress and impairment in daily functioning. Applying BDD diagnostic criteria to modern-day patients interested in aesthetic treatments can be difficult. The first part of the diagnostic criteria, that an individual is preoccupied with a “slight” or “imagined” defect in appearance, could be used to describe the majority of aesthetic patients.  

Part 3 – Psychiatric Disorders in Aesthetics

This final section will discuss the importance of recognising psychiatric illness and challenges of treating patients with mental health difficulties in the aesthetic clinic. We will identify important psychiatric conditions presenting to aesthetic clinics including BDD (and new variations such as Zoom dysmorphia), eating disorders and types of personality disorders including an overview of diagnostic features and considerations for the aesthetic clinicians. The aim will be to improve the aesthetic clinicians’ ability to recognise and offer appropriate advice and management to patients with mental disorders presenting to their clinics.

Attendees of this training will gain a solid understanding of how to assess their patients and incorporate the recommended evaluation process into their own practice, ensuring that they offer the right support and treatments for the individual patient.

Key Learning Objectives

·       Understanding patient motivation and expectation

·       How to reduce patient dissatisfaction and increase patient retention

·       Signs that a patient may be psychologically unsuitable for treatment

·       Recognising psychiatric illness and the relevant diagnostic features

·       Zoom dysmorphia and relevance in aesthetic clinics

·       How to screen for BDD and suggested management

·       Effects of botulinum toxin and other aesthetic treatments on emotional state

·       Understanding the medical model and how to incorporate into your clinic

Who can attend this training?

This training is suitable for all aesthetic practitioners.

How will you be assessed?

The trainer will share a multiple-choice questionnaire at the end of the training, which must be completed and returned to training@wigmoremedical.com

Delegates must pass with at least a 75% pass mark in order to receive their CPD certified training certificate.

Why should you attend this training?

Led by Dr Louay Azoo, a practicing aesthetic doctor and psychiatrist in the NHS, this course provides a comprehensive introduction to the psychology of aesthetic patients in the context of medical aesthetic treatments. This is a vital training course for any aesthetic practitioner looking to protect their patients’ well-being and improve treatment outcomes.

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