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Wigmore’s business and marketing webinar series is designed to equip you with the key tools required to successfully grow your business

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Exosomes in practice

Exosomes are the latest treatment taking over the aesthetics industry, these tiny cell communicators boost the body’s natural regenerative process, resulting in skin rejuvenation on a deeper level, the level of fibroblast activation for collagen production seen with exosomes is unparalleled in regenerative aesthetics. Attendees will learn what Exosomes are, where they come from, the benefits of Exosomes on the skin, Purasomes- Skin Glow complex- Nutri Complex and Hair and Scalp complex and how to combine into your practice.

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Dermaroller’s latest micro- needling technologies and procedures

This webinar will be introducing the original Dermaroller’s latest micro-needling technologies and procedures, to achieve the best outcome for your patients. Led by Dermaroller's international training manager, Faye Aston, this one hour session will explore: • How microneedling can treat many indications from all types of scaring, rejuvenation, pigmentation & hair growth • Why choosing a reputable device is important – let’s look at the XCellaris Pro Twist • XCellaris Pro Twist product line, supporting clients with their homecare concept to achieve outstanding results.

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Essential tips for growing your online presence

Led by expert marketing consultant Mark Bugg, this webinar will explore the foundations required for a successful digital marketing strategy for your clinic. Your digital presence is vital when running an aesthetic clinic in 2023. Learn the essentials on SEO, paid advertising, email marketing and content. Join this webinar to get valuable tips to ensure you have the basics right to improve your visibility online and maximise that all important conversion rate.

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Leverage Your Value Proposition

If you understand your messaging hierarchy, who you are talking to and how they talk, you can create a blueprint for your brand. A guide that has all the reference points that you need to do what we call “stay on brand”. Join this webinar with brand expert Russell Turner to discover: + Your values + How to create compelling mission statements and vision statements + Your value proposition + How to deliver this in a way that is visually congruent with your business

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What addictive Tiktoks teach us about marketing in aesthetics

Whether you yourself are hooked on Tiktok's bitesize videos, or your kids are, we now have reels overtaking many other social platforms such as Instagram and Facebook. Then there's even YouTube shorts to consider! But why do we love these videos so much? How can we use them in aesthetics? Should we even be using Tiktok?Fresh from ACE 2023, join Alex from the Web Marketing Clinic for Monday evening's Wigmore Webinar, to learn more about short-form video and get actionable tips on how to create your own.

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The Selling Power of Features and Benefits

"Features tell, benefits sell". It's a classic phrase in sales and there's a very good reason as to why. It's one of the most powerful and effective ways to talk about and sell anything, be that a car, a pair of shoes or an aesthetics treatment. Yet time after time clinic owners and practitioners fail to talk about features and benefits and are left confused as to why interested patients don't go ahead and book the treatment or buy the skincare.

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The next big thing in skincare

Joddor London is a highly effective corrective skincare treatment that maintains a respectful relationship with your skin. The formulas includes the highest concentration of active ingredients to guarantee the system's effectiveness, which will repair, heal, and build a healthy, resilient skin barrier. This talk will go through the range as well as why stocking it would benefit your clinic.

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"The Monaco Effect"–How Concierge Services & Networking Can Grow Your Business

‘What’s Monaco got to do with the UK market?” I hear you ask? ….and that’s exactly why you need to attend this webinar. Join Vanessa Bird as she dissects what Monaco does so well in terms of customer care, VIP interactions and customer retention. You’ll learn how to bring the concierge effect into clinic, why it matters, how it can really drive retention and increase patient spend, and a few insider tips on a specific type of networking you can do to strengthen professional relationships.

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All you ever wanted to know about Clinisept

If you don’t yet use Clinisept+, join this webinar to learn why it is considered one of the most significant developments in aesthetic medical practice for years, and is the only skin prep endorsed by the JCCP and ACE Group. If you are already a Clinisept+ user but want to know why you love it (!) join us to learn why it delivers the results it does and why it has become the default product of ‘best practice’ aesthetics practitioners.

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Your Brand, Your Goal

Led by brandologist Russell Turner, this webinar explores how to create a brand that is authentic to you and your goals. This can only be achieved if your goals are accurately defined, otherwise you are casting your fate to the wind. Join this session to learn about setting smart goals, and why you should use them when developing your brand, as well as to explore the different types of goals.

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The Next Evolution in Aesthetics–Introduction to Pharmacogenetics

Join James Hands from Fagron as he discusses the next big thing in aesthetics–Pharmacogenetics. James will give an introduction into Pharmacogenetics and what it can do, not only for your clinic but for your clients as well. This will be an introduction to the range of talks that will be held at Wigmore Medical Presents where we have international specialists flying in to present on this subject.

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CQC Validation Tips to Get Your Application Right

The CQC website can be overwhelming with so much information to sift through, making it difficult to understand what is required. Taruna, CQC expert and consultant, will break it down for you and has simplified the process by creating templates to gather the required data. Join this session to learn how to get your application right and ensure success.

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Why you need a website in a world of social media

This webinar will be looking at the importance of having a website, even in a world of social media, and how it can set your clinic up for success. Join Mark Bugg as he explores how a website helps build trust online, the essentials for a clinic website to drive sales and much more.

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You are what you tweet: Social media image and you

Your social media channels are a projection of you, and they create an impression. Are you authentically you, and does that work for your clinic? In next week's Wigmore Webinar–You are what you tweet, expert marketer Alex Bugg will be discussing how to create an authentic social media image and will be looking at some persona examples.

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Evidence, Evidence, Evidence!

We know how gruelling and arduous the CQC registration process can be, but it doesn't end there and it is imperative to be inspection ready. CQC will only give two weeks' notice of inspection and you won't be able to gather the right evidence in such a short space of time. The solution? Evidence, evidence, evidence–collect that evidence consistently!

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Building Your Profile, Knowledge and Networking Skills at Industry Events

Have you ever gone to a big aesthetic event like a conference and exhibition and left feeling mind boggled, overwhelmed and like you didn’t really make full use of your time? Led by the Editor and Content Manager of the Aesthetics journal, Shannon Kilgariff, this webinar will leave you feeling empowered to grab the opportunities that come your way at your next aesthetic meeting!

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Luxury & Loyalty–Building Longevity In Aesthetics Through Luxury

When customers visit a clinic, book a treatment, invest in a treatment plan and buy skincare they are effectively ‘hiring’ these things to do a job. Whether that job is to make them look and feel younger, boost confidence, improve their skin, be pampered or even make them feel sexier, they are investing in their dream. In this webinar, the Aesthetic Consultant will discuss why customers become loyal and show ways you can add that luxurious sensorial experience to the patient journey.

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Love Your Brand–A relationship that will go the distance

The use of the word tribe has become very vogue over the last five years. The problem is that it can be adversarial. Your brand values can help underpin what you and your brand really represent, building connection and relationships. It’s through building communities that we can show how it’s possible to be respectful of other value systems and so build trust and a brand that people will love.

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How to write a successful blog

Have you heard that you need to write blogs to improve your SEO and engagement but don’t know where to start? With 18 years of specialising in aesthetics and having written hundreds of blogs for clinics, journalist and editor Vicky Eldridge will share with you her tips on why writing blogs matters, what to write about and how to do it in the most time-effective and easy way.

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Google Vitals

In this webinar you will discover the main factors that influence google when ranking your website against your competitors. You'll discover how local Google search is essential to any clinic owner, and why a great website for searchers to land on is still the cornerstone of your digital marketing in a world of social media. Join now for a free ranking report from Web Marketing Clinic for your website packed with ideas and tips to improve online visibility.

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Aesthetic Medicine Awards 2022

Join Georgia Seago as she discusses all things aesthetics and this year's relaunch of the Aesthetic Awards. Bringing together the best of the best from the aesthetics sector, the awards will take place at a glamorous gala dinner on the evening of 20th May 2022. With 12 categories for their 2022 launch event, the Aesthetic Medicine Awards will pay homage to those who bring excellence to our industry.

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An aesthetic practitioner's guide to Taxation and Making Tax Digital

Join Jonathan Bardolph as he delves into the world of taxation and best practice for aesthetic practitioners. This webinar covers what taxes are relevant to your practice, important changes to be aware of, how you can prepare, the importance of communication with your accountant, making tax digital and more.

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How to plan and run a media day

We always need content–photos, videos, even audio - but getting this planned and produced whilst you're running a busy clinic can be difficult. How do you know what to capture? How do I organise the time best? What should I consider when hiring creators? This webinar will help you put the process in place to have a smooth shoot every time and is suitable for clinic owners or practice managers who want to run their first shoot, or improve for their next one.

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Secrets Of The ‘No Sell’ Sales Techniques–Part 2

Part 2 of the ‘NoSell’ Sales Technique webinar will teach you how to identify Hot Buttons and use them effectively in the sales journey. You will discover how advantageous the right questioning techniques can be, recognise when your client is giving you buying signals and learn how to handle and overcome any of their objections with confidence. Ways to troubleshoot the big bad ‘No’ will also be discussed during this webinar.

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Secrets Of The ‘No Sell’ Sales Techniques–Part 1

This two-part webinar will introduce you to a new style of selling that feels natural and ethical. Part 1 will teach you how to overcome any negative view of selling you may have by adjusting your mindset and focusing on your ‘why’. You will then learn how to carry out a consultative sales journey that takes your client through the process in an enjoyable, no-pressure way that leads to more clients saying yes, an increase in average sales value and happy customers.

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The candidate journey

Understanding the journey of your candidates (by putting yourself in their shoes) helps you craft the best recruitment process out there. Learn some top tips for hiring that make your clinic stand out.

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Onboarding–the secret weapon

Research shows that good onboarding makes a huge difference to staff retention. What exactly is it and how can you do it in your clinic?

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Creating an attractive culture

Culture is now the primary motive for people joining a business and staying with it. Discover the building blocks and what you can do to make your culture “sticky” for your staff.

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How successful clinics avoid failure

This webinar looks at how clinics are able to set themselves apart from the rest, thrive in a competitive industry and grow their business. Attendees will discover how these clinics manage to get so much exposure in the trade/mainstream press, why their social media strategies attract so many customers and what makes their business model so successful.

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Why do people change jobs?

Staff cost most businesses ~70% of total costs and so turnover is expensive and distracting. Find out what motivates people, why new staff join and existing staff leave to uncover the secrets to hiring and keeping the best.

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Growing Your Clinic Online–Part 2

This is the second session of a two-part webinar exploring how to grow your clinic through various online channels. For clinic owners or practice managers, your main objectives should be generating new business, and retaining current business. Join the business expert team as they discuss how to expand the reach of your clinic by growing channels such as website, email, social media and paid advertising.

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Growing Your Clinic Online–Part 1

This is the first session of a two-part webinar exploring how to grow your clinic through various online channels. For clinic owners or practice managers, your main objectives should be generating new business, and retaining current business. Join the business expert team as they discuss how to expand the reach of your clinic by growing channels such as website, email, social media and paid advertising.

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We Have Lift Off!

Are you considering the next steps for growth? Wondering how your competitors create stratospheric levels of success so quickly when you’re still circling in a lower orbit? Join Vanessa Bird and the business expert team as they discuss the many ways you can network to help grow your business.

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Why trust is the most important factor in business growth

This second webinar of our Grow Your Business series looks at why trust is the most important factor in business growth. Join our team of business experts as they discuss the benefits of trust and the negatives where lack of trust is pervasive and explore why growth cannot be achieved without being underpinned by trust.

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Signs your business is ready to grow

This first webinar of our Grow Your Business series will look at how to recognise the signs that it is time to grow and how you can start planning to take your aesthetic business to the next level.

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The science of hair and how it can help your aesthetic business

Join one of the most well-known Trichologists in the UK, Iain Sallis, as he explores the science of hair and how it can help your aesthetic business. Aesthetics practitioners are increasingly treating hair loss conditions in their clinics, and this webinar will discuss some of the most common problems and the orthodox methods of treatments.

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Listen to the experts–Life post pandemic

Join Julie Redmond RGN NIP and Dr Patrick Treacy as they discuss the reopening of clinics post pandemic and what to expect for the future of aesthetic medicine. With forty years of experience between them in the medical aesthetic industry, the experts will be sharing their own professional experiences and offering insider knowledge to prepare you and your business for the future.

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How to make an open day event work for you

Join Gemma Knowler and Sara Smith, two members of the ZO sales team, as they discuss some of the do’s and don’t’s of creating and running a successful open day. They will take you through the entire journey, starting with how to set up and market the event, what nice touches you can add to attract more customers, and how to really wow your attendees on the day!

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The Patient Journey

This webinar explores the patient journey, from the moment they notice your clinic and services to the post treatment follow up. It is vital that you nurture your patients at every stage of their journey, and Julie Scott shares her vast knowledge and experience of running a clinic in aesthetics and the steps you should follow to ensure happy returning customers. 

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An Accounting and Tax update for Aesthetic Practitioners

Join certified account Jonathan Bardolph for this exclusive webinar on accounting and tax updates for medical practitioners in the aesthetic industry. Jonathan will be looking at the differences between sole trade and limited company, and will discuss how tax (and NI) is calculated on each entity, looking at some worked examples.

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Why discounting aesthetic procedures is bad for business

In such a saturated market, it can be tempting to slash prices and offer discounts to compete with other clinics in your area. However, long-term, this can hurt your practice. Julie Scott, RGN NIP, explains why discounting is bad for business, what you can do to be competitive instead and how to use this to create long-term growth in your business.

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Business in Aesthetics (Live)

In the last live Business webinar of 2020, join our panel of experts as they discuss how the business side of aesthetics has changed and what 2021 will have in store for us regarding events and marketing opportunities. With the short list for finalists for the Aesthetic Awards being announced the panel will also discuss how to make the most of any nominations for awards and why making the shortlist is almost as important as winning.

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What shall I post? Generating content ideas at scale (Live)

The aesthetics market is expanding. Producing content which educates and inspires is one piece of the puzzle which separates your clinic from your competitors. Alex Bugg goes through straightforward methods to come up with ideas for content for social media, your website and other platforms.

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Building Connection, Building Relationships, Building a Brand (Live)

A brand is often something thrown around like an object or a possession. A brand however is more about what we do as brand owners. One of the keystone elements to building a brand is CONNECTION. Join Russel Turner as he looks at several steps to building connection and discusses some simple ways in which we can build relationships, build trust and build a brand.

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Consultation to Sale (Live)

The Aesthetic Consultant explores the patient journey from consultation to sale, and discusses the steps to follow to ensure more patient consultations will end in a sale.

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Working in Aesthetics in the Covid-19 Era

This session, part of Wigmore’s Covid-19 Business Survival series, looks into how working in aesthetics has evolved during the pandemic. The panel of experts share their own experiences, as an aesthetic doctor, nurse and journalist.

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Hair Restoration–Past, Present & Future

Join leading Hair Surgeon Greg Williams from the Farjo Hair Institute as he discusses Hair Restoration, from its humble beginnings to where it is now. As one of the rapidly developing aspects of surgery and non-surgical practice in our industry, hair (excuse the pun) is growing. This webinar will explore the background of hair restoration, how successful treatments can change lives and what the future may hold.

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Don’t be a Clown! Walking The Tightrope Of Hard-Sell Soft-Sell In Clinic

Love it or hate it, selling is an integral part of being successful in aesthetics. Without the ability to sell a treatment, product or course you are greatly limiting how much money you make whilst damaging the growth of your business. This webinar will address the fear that many have of coming across as a ‘hard-sell’ and explain how ‘soft-selling’ is actually encouraged and can lead to up-selling which leads to greater revenue and business success.

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Marketing to men–The same but different

Web Marketing Clinic have helped clients build male databases from 2% of patients to over a third. Join Alex Bugg as she delves into the male psyche and how to tailor your marketing strategy and treatment packages to grow your client base.

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Unlock your potential with Goal Setting

Sustainable success is never an accident! Successful results are achieved as a result of skills and actions empowered by successful beliefs and attitudes. Join this webinar to learn about goal mapping and how it can develop empowering mindsets, winning attitudes and effective habits that create success in an individual, a team or an entire community.

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5 Biggest Website Mistakes and How to Fix Them

"Your website is a requirement for gaining new customers, establishing credibility and fostering existing and new patient relationships. Ideally, the most effective websites provide an optimal user-friendly experience, a steady flow of targeted leads, and of course, ongoing sales! In this webinar you will discover five major issues that will help you bring in more business from your website, as well as some quick a fixes to get you going. "

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Social Media Mistakes to Avoid

Anyone with a smartphone or computer can set up a social media account. Social is a cheap way of marketing your business, but results can be mixed. Are you posting for the sake of posting? Here, you can learn just some of the social media mistakes which we see clinics make, and get some tips on rectifying them.

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Simple Solutions for your Clinic

This webinar will discuss how simple solutions can make your clinic more profitable, more efficient and less stressful for you, whether you are an employee or business owner. Topics to be covered will include CRM systems, handling customer enquiries, online resources, clinic business protocols, as well developing themes previously covered like working with supplier sales managers, introducing new treatments and analysing your own clinic database.

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Website Strategy Roadmap

From concept to competition, learn what to expect when commissioning a new website. Learn how to ensure that your new website is delivered on time, on budget and on brief. In this session, Mark Bugg goes through the process of making a website: concept, design, content, and all the admin stuff like getting domains/hosting/email sorted.

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The Love Doctor–Matchmaking Surgical & Non-Surgical Aesthetics

It can be a lonely business working in aesthetics. Running a busy clinic and creating safe and effective treatment packages takes time and effort. If you’re ready to fall in love with the perfect partner who will support and help build your business, then it’s time to put your faith in The Love Doctor. This webinar looks at the fundamental ways surgical and non-surgical aesthetic practices work and focuses on ways to create a harmonious referral system that supports both business models.

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Building a grown up brand is childs play?

We are led to believe that in order to collaborate we first have to be independent and then regroup. Expert brandologist Russell Turner explores how we inherently know how to collaborate and work and build relationships, and how we can recapture the essence of making branding like child’s play – simple.

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Common website mistakes that cost your clinic money

This webinar is for clinic owners or managers looking to streamline their website strategies and cut down on unnecessary costs. Join now to learn how to use your website as a lead generation tool, discover the most basic website mistakes that happen time and time again and most importantly the solutions to those common mistakes.

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The Sales Criminal–Are You Guilty Of Committing Sales Crimes?

Move over white-collar crime, there’s a new kid in town and it’s the Sales Criminal. What’s more, that Sales Criminal could be you but you just don’t know it…..yet! Every single day, you and your team need to be selling to be successful. This webinar highlights the ways you may be inadvertently sabotaging your aesthetic business by identifying the key areas sales crimes are often committed.

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Creating a team in your clinic – Recruitment and retention

Join Danny Large and Julie Scott as they discuss how to be successful in recruiting and creating a fantastic team with your aesthetic business. The webinar will cover everything from recruitment and the different options you have during the process as well as creating that fantastic team environment that will help your business prosper. 

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Introducing Hair Restoration to your clinic (Replay)

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